DESIGN ../HOME.html
IDENTITÉS      I
IDENTITES.html
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../../%40.html
ESPACES     IESPACES.html
ILLUSTRATIONS    I
ILLUSTRATIONS.html
YES I CAN    I
../../YES_I_CAN.html
   PRODUITS    I
     PRESSE      I
../../PRESSE_02.html
 
CREATION OF BOTH :  CONCEPT / FUNCTION / SHAPE  & ERGONOMICS

THE PRINCIPLE IS TO INNOVATE BOTH ON THE SHAPE AND THE FUNCTION.
THE SHAPE REFLECTS THE BRAND PERSONALITY AND ALSO THE AESTHETIC CODES OF THE CATEGORY, WHILE PROVIDING FUNCTIONNALITY TO THE PRODUCT.