Le Bon Marché

Rue de Sèvres, Paris VI

In 2025, we had the opportunity to design the new Acqua di Parma store within the beauty department at Le Bon Marché in Paris. We incorporated the signature design elements we had previously established for the brand—matte wood, glossy Acqua di Parma yellow lacquer, white lacquer, and varnished latticework — blending them with nods to lemon motifs and arches.

These shapes, so central to Acqua di Parma’s identity, were showcased in a setting that pays tribute to Le Bon Marché itself.

We sought to celebrate Art Deco style and Le Bon Marché’s iconic staircase through a large, highly geometric wooden feature wall. This design offers a glimpse into a bright, glossy-yellow space at the rear, housing the checkout area and a "bath & body" unit created as a tribute to 1920s furniture.

Clients : LVMH

Architecture d’intérieur + Design : Dorothee Meilichzon